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996eco/ads_996eco_index_box_m.sql

@@ -1,281 +1,102 @@
 CREATE TABLE datasci.ads_996eco_index_box_m (
     index_type text,
-    data_month text,
+    data_day text,
     is_box text,
-    act_cnt bigint,
+    new_user_num bigint,
-    pay_cnt bigint,
+    ret_1 bigint,
-    pay_amount bigint,
+    ret_7 bigint,
-    mau bigint,
+    ret_14 bigint,
-    device_type text,
+    ret_30 bigint,
-    device_type_new text,
+    ret_60 bigint,
-    act_num bigint,
+    ret_90 bigint,
-    reg_count bigint,
+    ret_180 bigint,
 
 );
 
-
+INSERT INTO
+    datasci.ads_996eco_index_box_m (index_type,data_day,is_box,new_user_num,ret_1,ret_7,ret_14,ret_30,ret_60,ret_90,ret_180)
 DELETE FROM datasci.ads_996eco_index_box_m WHERE ds = '${month}';
 
-
+with retention_new_acc as
---付费人数和金额
-WITH ga AS
 (
-    SELECT  id
+    select
-            ,name
+        t1.appid,t1.app_name,t1.channel,t1.event_time,t1.user_id,t1.ds::date as new_acc_dt,coalesce(t2.user_flag,'非盒子用户') as user_flag
-            ,bind_game_id
+    from
-    FROM    public.gm_apply
-    WHERE   bind_type = 1
-    AND     bind_game_type = 1
-)
-,box_users AS
     (
-    SELECT  user_id
+        select
-    FROM    public.ods_newly_account
+            account,appid,app_name,channel,event_time,user_id,ds,row_number() over(partition by user_id order by event_time asc) as rn
-    WHERE   appid = 1015
+        from
-    GROUP BY user_id
-)
-,po AS
         (
-    SELECT  appid
+            select
-            ,user_id
+                appid,gm.name as app_name,account,name_abbr,channel,event_time,user_id,ds
-            ,amount / 100 AS pay_amount
+            from public.ods_newly_account acc
-    FROM    public.ods_payment_order
+            inner join
-    WHERE   ds BETWEEN '${bizmonth}' AND '${bizdate}'
-    AND     status = 1
-)
-,aa AS
             (
-    SELECT  appid
+                select id,name,bind_game_id,a.account,b.name_abbr
-            ,user_id
+                from public.gm_apply a
-    FROM    public.ods_active_account
+                left join public.dim_gm_info b on a.account=b.account
-    WHERE   ds BETWEEN '${bizmonth}' AND '${bizdate}'
+                where bind_game_type=1
-)
+            ) gm on acc.appid=gm.id
-INSERT INTO
-    datasci.ads_996eco_index_box_m (index_type,data_month,is_box,act_cnt,pay_cnt,pay_amount)
-SELECT  'pay' AS index_type
-        ,'${month}' data_month
-        ,t1.is_box
-        ,t1.act_cnt
-        ,t2.pay_cnt
-        ,t2.pay_amount
-FROM    (
-            SELECT  CASE   WHEN bu.user_id IS NOT NULL THEN '盒子'
-                            ELSE '非盒子'
-                    END AS is_box
-                    ,UNIQ(aa.user_id) AS act_cnt
-            FROM    aa
-            INNER JOIN ga
-            ON      aa.appid = ga.id
-            LEFT JOIN box_users bu
-            ON      bu.user_id = aa.user_id
-            GROUP BY 1
-        ) t1
-LEFT JOIN   (
-                SELECT  CASE   WHEN bu.user_id IS NOT NULL THEN '盒子'
-                                ELSE '非盒子'
-                        END AS is_box
-                        ,UNIQ(po.user_id) AS pay_cnt
-                        ,SUM(po.pay_amount) AS pay_amount
-                FROM    po
-                INNER JOIN ga
-                ON      po.appid = ga.id
-                LEFT JOIN box_users bu
-                ON      bu.user_id = po.user_id
-                GROUP BY 1
-            ) t2
-ON      t1.is_box = t2.is_box
-;
-
--- mau
-WITH game_apply AS
-(
-    SELECT  id
-            ,name
-            ,bind_game_id
-    FROM    public.gm_apply
-    WHERE   bind_game_type = 1
-)
-INSERT INTO
-    datasci.ads_996eco_index_box_m (index_type,data_month,is_box,mau)
-SELECT  'mau' index_type
-        ,'${month}' data_month
-        ,CASE   WHEN grouping(user_flag) = 0 THEN user_flag
-                ELSE '总计'
-        END AS is_box
-        ,uniq(user_id) AS mau
-FROM    (
-            SELECT  CASE   WHEN t1.channel LIKE '%996box%' THEN '盒子'
-                            ELSE '非盒子'
-                    END AS user_flag
-                    ,user_id
-            FROM    public.ods_active_account t1
-            INNER JOIN game_apply t2
-            ON      t1.appid = t2.id
-            WHERE   t1.ds BETWEEN '${hisdate}' AND '${bizdate}'
         ) t
-GROUP BY user_flag
+    ) t1
-;
+    left join datasci.dws_plt_newly_account_d t2 on t1.user_id=t2.user_id
-
+    where rn=1
--- mau-device
+    and t1.ds between '${hisdate}' and '${bizdate}'
-WITH game_apply AS
+    --and user_id='1419067566'
+),
+retention_active_detail as
 (
-    SELECT  id
+    select
-            ,name
+        ds::date as dt,user_id
-            ,bind_game_id
+    from public.ods_active_account t1
-    FROM    public.gm_apply
+    inner join
-    WHERE   bind_game_type = 1
+    (
+        select id,name,bind_game_id
+        from public.gm_apply
+        where bind_game_type=1
+    ) t2 on t1.appid=t2.id
+    where t1.ds>='${hisdate}' and t1.ds<=to_char(dateadd('${bizdate}'::date,31,'dd'),'yyyymmdd')
+    group by
+        ds::date,user_id
+),
+retention_rd as
+(
+    select
+        user_flag,appid,app_name,channel,event_time,t1.user_id,new_acc_dt,t2.dt as act_dt,t2.dt-t1.new_acc_dt as rd
+    from retention_new_acc t1
+    left join retention_active_detail t2 on t1.user_id=t2.user_id
+    --left join 加玩法版本啥的
+    where t2.dt-t1.new_acc_dt in (0,1,7,14,30,60,90,180)
+    --t1.user_id='1419067566'
 )
-INSERT INTO
+--渠道留存
-    datasci.ads_996eco_index_box_m (index_type,data_month,is_box,device_type,device_type_new,act_num)
+select
-SELECT  'mau-device' index_type
+    t1.user_flag,t1.new_acc_dt,t1.new_user_num,t2.ret_1,ret_7,ret_14,ret_30,ret_60,ret_90,ret_180
-        ,'${month}' AS data_month
+from
-        ,CASE   WHEN t1.channel LIKE '%996box%' THEN '盒子'
+(
-                ELSE '非盒子'
+    select
-        END AS is_box
+        user_flag,new_acc_dt,uniq(user_id) as new_user_num
-        ,t1.device_type
+    from retention_rd
-        ,CASE   WHEN lower(t1.device_type) LIKE '%h5%' THEN 'H5'
+    where rd=0
-                WHEN lower(t1.device_type) LIKE '%pc%' THEN 'PC'
+    group by
-                WHEN lower(t1.device_type) LIKE '%ios%' THEN 'IOS'
+        user_flag,new_acc_dt
-                ELSE t1.device_type
+) t1
-        END AS device_type_new
+left join
-        ,uniq(user_id) AS act_num
+(
-FROM    public.ods_active_account t1
+    select
-INNER JOIN game_apply t2
+        user_flag,new_acc_dt,
-ON      t1.appid = t2.id
+        uniq(case when rd=1 then user_id else null end) as ret_1,
-WHERE   t1.ds BETWEEN '${hisdate}' AND '${bizdate}'
+        uniq(case when rd=7 then user_id else null end) as ret_7,
-GROUP BY 1,2,3,4
+        uniq(case when rd=14 then user_id else null end) as ret_14,
+        uniq(case when rd=30 then user_id else null end) as ret_30,
+        uniq(case when rd=60 then user_id else null end) as ret_60,
+        uniq(case when rd=90 then user_id else null end) as ret_90,
+        uniq(case when rd=180 then user_id else null end) as ret_180
+    from retention_rd
+    where rd>0
+    group by
+        user_flag,new_acc_dt
+) t2 on t1.new_acc_dt=t2.new_acc_dt and t1.user_flag=t2.user_flag
 ;
 
 
--- reg
-WITH legend_apps AS
-(
-    SELECT  id AS appid
-    FROM    gm_apply
-    WHERE   bind_game_type = 1
-    AND     bind_type = 1 -- 默认应用
-)
----传奇游戏
-,tmp_ods_newly_account AS
-(
-    SELECT  *
-    FROM    ods_newly_account
-    WHERE   ds BETWEEN '${hisdate}' AND '${bizdate}'
-)
-,box_users AS
-(
-    SELECT  user_id
-    FROM    tmp_ods_newly_account
-    WHERE   appid = 1015
-    OR      channel ~ '996box'
-    OR      channel IN (
-                SELECT  value AS channel
-                FROM    public.dws_app_props
-                WHERE   appid = 1015
-                AND     prop = 2
-            )
-    GROUP BY user_id
-)
--- 筛选出有盒子记录以及玩过传奇游戏的玩家
-,box_users_with_legend AS
-(
-    SELECT  acc.user_id
-    FROM    tmp_ods_newly_account acc
-    WHERE
-EXISTS(
-                SELECT  1
-                FROM    legend_apps app
-                WHERE   acc.appid = app.appid
-            )
-    AND
-EXISTS(
-                SELECT  1
-                FROM    box_users box
-                WHERE   box.user_id = acc.user_id
-            )
-)
-,reg_account AS
-(
-    -- 普通用户的传奇记录
-    SELECT  acc.gmid
-            ,acc.appid
-            ,acc.channel
-            ,acc.user_id
-            ,acc.device_type
-            ,acc.event_time
-            ,acc.ds
-            ,'非盒子用户' AS user_flag --表示没有玩过盒子的普通传奇用户
-            ,'0' AS sub_channel
-    FROM    tmp_ods_newly_account acc
-    WHERE
-EXISTS(
-                SELECT  1
-                FROM    legend_apps app
-                WHERE   app.appid = acc.appid
-            )
-    AND     NOT
-EXISTS(
-                SELECT  1
-                FROM    box_users box
-                WHERE   box.user_id = acc.user_id
-            )
-    UNION ALL -- 盒子用户玩过传奇的全量记录
-    SELECT  acc.gmid
-            ,acc.appid
-            ,CASE   WHEN bxchl.channel_desc IS NOT NULL THEN bxchl.channel_desc
-                    ELSE acc.channel
-            END AS channel
-            ,acc.user_id
-            ,acc.device_type
-            ,acc.event_time
-            ,acc.ds
-            ,'盒子用户' AS user_flag ---表示玩过盒子的用户
-            ,bxchl.channel_desc AS sub_channel
-    FROM    tmp_ods_newly_account acc
-    LEFT JOIN   (
-                    SELECT  appid
-                            ,value AS channel
-                            ,ext AS channel_desc
-                    FROM    public.dws_app_props
-                    WHERE   appid = 1015
-                    AND     prop = 2 -- and length(ext)>0
-                ) bxchl
-    ON      acc.appid = bxchl.appid
-    AND     acc.channel = bxchl.channel
-    WHERE
-EXISTS(
-                SELECT  1
-                FROM    box_users_with_legend b
-                WHERE   b.user_id = acc.user_id
-            )
-)
-INSERT INTO
-    datasci.ads_996eco_index_box_m (index_type,data_month,is_box,reg_count)
-SELECT  'reg' index_type
-        ,'${month}' AS data_month
-        ,CASE   WHEN user_flag = '非盒子用户' THEN '非盒子注册用户'
-                WHEN user_flag = '盒子用户'
-                    AND (appid = 1015
-                    OR channel ~ '996box'
-                    OR sub_channel IS NOT NULL) THEN '盒子注册用户'
-                ELSE '非盒子注册用户'
-        END AS is_box
-        ,uniq(mi.user_id) AS reg_count
-FROM    reg_account acc
-INNER JOIN  (
-                SELECT  user_id
-                        ,MIN(event_time) AS event_time_min
-                FROM    reg_account
-                GROUP BY user_id
-            ) mi ---从玩家的众多游戏记录中选取最早的一条
-ON      acc.user_id = mi.user_id
-AND     acc.event_time = mi.event_time_min
-GROUP BY 1
-         ,2
-         ,3
-;
-
-
-
-
-

996eco/ads_996eco_index_ltv_d.sql

@@ -0,0 +1,141 @@
+--bizdate 20250431 bizmonth 20250401  bizmonth
+
+CREATE TABLE datasci.ads_996eco_index_ltv_d (
+    index_type text,
+    data_day text,
+    is_box text,
+    acc_count bigint,
+    ltv0 bigint,
+    ltv1 bigint,
+    ltv2 bigint,
+    ltv3 bigint,
+    ltv4 bigint,
+    ltv5 bigint,
+    ltv6 bigint,
+    ltv7 bigint,
+    ltv8 bigint,
+    ltv9 bigint,
+    ltv10 bigint,
+    ltv11 bigint,
+    ltv12 bigint,
+    ltv13 bigint,
+    ltv14 bigint,
+    ltv15 bigint,
+    ltv16 bigint,
+    ltv17 bigint,
+    ltv18 bigint,
+    ltv19 bigint,
+    ltv20 bigint,
+    ltv21 bigint,
+    ltv22 bigint,
+    ltv23 bigint,
+    ltv24 bigint,
+    ltv25 bigint,
+    ltv26 bigint,
+    ltv27 bigint,
+    ltv28 bigint,
+    ltv29 bigint,
+    ltv30 bigint,
+    ltv31 bigint,
+    ltv45 bigint,
+    ltv60 bigint,
+    ltv90 bigint,
+    ltv120 bigint
+);
+
+DELETE FROM datasci.ads_996eco_index_ltv_d WHERE 1=1;
+
+--------------------
+
+with retention_new_acc as
+(
+    select
+        t1.appid,t1.app_name,t1.channel,t1.event_time,t1.user_id,t1.ds::date as new_acc_dt,coalesce(t2.user_flag,'非盒子用户') as user_flag
+    from
+    (
+        select
+            account,appid,app_name,channel,event_time,user_id,ds,row_number() over(partition by user_id order by event_time asc) as rn
+        from
+        (
+            select
+                appid,gm.name as app_name,account,name_abbr,channel,event_time,user_id,ds
+            from public.ods_newly_account acc
+            inner join
+            (
+                select id,name,bind_game_id,a.account,b.name_abbr
+                from public.gm_apply a
+                left join public.dim_gm_info b on a.account=b.account
+                where bind_game_type=1
+            ) gm on acc.appid=gm.id
+        ) t
+    ) t1
+    left join datasci.dws_plt_newly_account_d t2 on t1.user_id=t2.user_id
+    where rn=1
+    and t1.ds between '${hisdate}' and '${bizdate}'
+    --and user_id='1419067566'
+),
+retention_active_detail as
+(
+    select
+        ds::date as dt,user_id
+    from public.ods_active_account t1
+    inner join
+    (
+        select id,name,bind_game_id
+        from public.gm_apply
+        where bind_game_type=1
+    ) t2 on t1.appid=t2.id
+    where t1.ds>='${hisdate}' and t1.ds<=to_char(dateadd('${bizdate}'::date,31,'dd'),'yyyymmdd')
+    group by
+        ds::date,user_id
+),
+retention_rd as
+(
+    select
+        user_flag,appid,app_name,channel,event_time,t1.user_id,new_acc_dt,t2.dt as act_dt,t2.dt-t1.new_acc_dt as rd
+    from retention_new_acc t1
+    left join retention_active_detail t2 on t1.user_id=t2.user_id
+    --left join 加玩法版本啥的
+    where t2.dt-t1.new_acc_dt in (0,1,7,14,30,60,90,180)
+    --t1.user_id='1419067566'
+)
+--渠道留存
+SELECT
+    'is_box_ltv' index_type,
+    t1.new_acc_dt data_day,
+    t1.user_flag is_box,
+    t1.new_user_num acc_count,
+    t2.ret_1 ltv1,
+    ret_7 ltv7,
+    ret_14 ltv14,
+    ret_30 ltv30,
+    ret_60 ltv60,
+    ret_90 ltv90,
+    ret_180 ltv180
+FROM
+(
+    select
+        user_flag ,new_acc_dt,uniq(user_id) as new_user_num
+    from retention_rd
+    where rd=0
+    group by
+        user_flag,new_acc_dt
+) t1
+left join
+(
+    select
+        user_flag,new_acc_dt,
+        uniq(case when rd=1 then user_id else null end) as ret_1,
+        uniq(case when rd=7 then user_id else null end) as ret_7,
+        uniq(case when rd=14 then user_id else null end) as ret_14,
+        uniq(case when rd=30 then user_id else null end) as ret_30,
+        uniq(case when rd=60 then user_id else null end) as ret_60,
+        uniq(case when rd=90 then user_id else null end) as ret_90,
+        uniq(case when rd=180 then user_id else null end) as ret_180
+    from retention_rd
+    where rd>0
+    group by
+        user_flag,new_acc_dt
+) t2 on t1.new_acc_dt=t2.new_acc_dt and t1.user_flag=t2.user_flag
+;
+