yinzhou/notebook
1
0
Fork 0
Code Issues Pull Requests Actions Packages Projects Releases Wiki Activity

提交2

Browse Source
This commit is contained in:
尹舟 2025-05-07 20:41:31 +08:00
parent 386213caee
commit 2d3d2eb15e
3 changed files with 1746 additions and 266 deletions
Show Stats Download Patch File Download Diff File Expand all files Collapse all files

353
996eco/ads_996eco_index_box_m.sql
View File

@ -1,281 +1,102 @@
CREATE TABLE datasci.ads_996eco_index_box_m (
index_type text,
data_month text,
data_day text,
is_box text,
act_cnt bigint,
pay_cnt bigint,
pay_amount bigint,
mau bigint,
device_type text,
device_type_new text,
act_num bigint,
reg_count bigint,
new_user_num bigint,
ret_1 bigint,
ret_7 bigint,
ret_14 bigint,
ret_30 bigint,
ret_60 bigint,
ret_90 bigint,
ret_180 bigint,
);
INSERT INTO
datasci.ads_996eco_index_box_m (index_type,data_day,is_box,new_user_num,ret_1,ret_7,ret_14,ret_30,ret_60,ret_90,ret_180)
DELETE FROM datasci.ads_996eco_index_box_m WHERE ds = '${month}';
--付费人数和金额
WITH ga AS
with retention_new_acc as
(
SELECT id
,name
,bind_game_id
FROM public.gm_apply
WHERE bind_type = 1
AND bind_game_type = 1
)
,box_users AS
(
SELECT user_id
FROM public.ods_newly_account
WHERE appid = 1015
GROUP BY user_id
)
,po AS
(
SELECT appid
,user_id
,amount / 100 AS pay_amount
FROM public.ods_payment_order
WHERE ds BETWEEN '${bizmonth}' AND '${bizdate}'
AND status = 1
)
,aa AS
(
SELECT appid
,user_id
FROM public.ods_active_account
WHERE ds BETWEEN '${bizmonth}' AND '${bizdate}'
)
INSERT INTO
datasci.ads_996eco_index_box_m (index_type,data_month,is_box,act_cnt,pay_cnt,pay_amount)
SELECT 'pay' AS index_type
,'${month}' data_month
,t1.is_box
,t1.act_cnt
,t2.pay_cnt
,t2.pay_amount
FROM (
SELECT CASE WHEN bu.user_id IS NOT NULL THEN '盒子'
ELSE '非盒子'
END AS is_box
,UNIQ(aa.user_id) AS act_cnt
FROM aa
INNER JOIN ga
ON aa.appid = ga.id
LEFT JOIN box_users bu
ON bu.user_id = aa.user_id
GROUP BY 1
) t1
LEFT JOIN (
SELECT CASE WHEN bu.user_id IS NOT NULL THEN '盒子'
ELSE '非盒子'
END AS is_box
,UNIQ(po.user_id) AS pay_cnt
,SUM(po.pay_amount) AS pay_amount
FROM po
INNER JOIN ga
ON po.appid = ga.id
LEFT JOIN box_users bu
ON bu.user_id = po.user_id
GROUP BY 1
) t2
ON t1.is_box = t2.is_box
;
-- mau
WITH game_apply AS
(
SELECT id
,name
,bind_game_id
FROM public.gm_apply
WHERE bind_game_type = 1
)
INSERT INTO
datasci.ads_996eco_index_box_m (index_type,data_month,is_box,mau)
SELECT 'mau' index_type
,'${month}' data_month
,CASE WHEN grouping(user_flag) = 0 THEN user_flag
ELSE '总计'
END AS is_box
,uniq(user_id) AS mau
FROM (
SELECT CASE WHEN t1.channel LIKE '%996box%' THEN '盒子'
ELSE '非盒子'
END AS user_flag
,user_id
FROM public.ods_active_account t1
INNER JOIN game_apply t2
ON t1.appid = t2.id
WHERE t1.ds BETWEEN '${hisdate}' AND '${bizdate}'
select
t1.appid,t1.app_name,t1.channel,t1.event_time,t1.user_id,t1.ds::date as new_acc_dt,coalesce(t2.user_flag,'非盒子用户') as user_flag
from
(
select
account,appid,app_name,channel,event_time,user_id,ds,row_number() over(partition by user_id order by event_time asc) as rn
from
(
select
appid,gm.name as app_name,account,name_abbr,channel,event_time,user_id,ds
from public.ods_newly_account acc
inner join
(
select id,name,bind_game_id,a.account,b.name_abbr
from public.gm_apply a
left join public.dim_gm_info b on a.account=b.account
where bind_game_type=1
) gm on acc.appid=gm.id
) t
GROUP BY user_flag
;
-- mau-device
WITH game_apply AS
) t1
left join datasci.dws_plt_newly_account_d t2 on t1.user_id=t2.user_id
where rn=1
and t1.ds between '${hisdate}' and '${bizdate}'
--and user_id='1419067566'
),
retention_active_detail as
(
SELECT id
,name
,bind_game_id
FROM public.gm_apply
WHERE bind_game_type = 1
select
ds::date as dt,user_id
from public.ods_active_account t1
inner join
(
select id,name,bind_game_id
from public.gm_apply
where bind_game_type=1
) t2 on t1.appid=t2.id
where t1.ds>='${hisdate}' and t1.ds<=to_char(dateadd('${bizdate}'::date,31,'dd'),'yyyymmdd')
group by
ds::date,user_id
),
retention_rd as
(
select
user_flag,appid,app_name,channel,event_time,t1.user_id,new_acc_dt,t2.dt as act_dt,t2.dt-t1.new_acc_dt as rd
from retention_new_acc t1
left join retention_active_detail t2 on t1.user_id=t2.user_id
--left join 加玩法版本啥的
where t2.dt-t1.new_acc_dt in (0,1,7,14,30,60,90,180)
--t1.user_id='1419067566'
)
INSERT INTO
datasci.ads_996eco_index_box_m (index_type,data_month,is_box,device_type,device_type_new,act_num)
SELECT 'mau-device' index_type
,'${month}' AS data_month
,CASE WHEN t1.channel LIKE '%996box%' THEN '盒子'
ELSE '非盒子'
END AS is_box
,t1.device_type
,CASE WHEN lower(t1.device_type) LIKE '%h5%' THEN 'H5'
WHEN lower(t1.device_type) LIKE '%pc%' THEN 'PC'
WHEN lower(t1.device_type) LIKE '%ios%' THEN 'IOS'
ELSE t1.device_type
END AS device_type_new
,uniq(user_id) AS act_num
FROM public.ods_active_account t1
INNER JOIN game_apply t2
ON t1.appid = t2.id
WHERE t1.ds BETWEEN '${hisdate}' AND '${bizdate}'
GROUP BY 1,2,3,4
--渠道留存
select
t1.user_flag,t1.new_acc_dt,t1.new_user_num,t2.ret_1,ret_7,ret_14,ret_30,ret_60,ret_90,ret_180
from
(
select
user_flag,new_acc_dt,uniq(user_id) as new_user_num
from retention_rd
where rd=0
group by
user_flag,new_acc_dt
) t1
left join
(
select
user_flag,new_acc_dt,
uniq(case when rd=1 then user_id else null end) as ret_1,
uniq(case when rd=7 then user_id else null end) as ret_7,
uniq(case when rd=14 then user_id else null end) as ret_14,
uniq(case when rd=30 then user_id else null end) as ret_30,
uniq(case when rd=60 then user_id else null end) as ret_60,
uniq(case when rd=90 then user_id else null end) as ret_90,
uniq(case when rd=180 then user_id else null end) as ret_180
from retention_rd
where rd>0
group by
user_flag,new_acc_dt
) t2 on t1.new_acc_dt=t2.new_acc_dt and t1.user_flag=t2.user_flag
;
-- reg
WITH legend_apps AS
(
SELECT id AS appid
FROM gm_apply
WHERE bind_game_type = 1
AND bind_type = 1 -- 默认应用
)
---传奇游戏
,tmp_ods_newly_account AS
(
SELECT *
FROM ods_newly_account
WHERE ds BETWEEN '${hisdate}' AND '${bizdate}'
)
,box_users AS
(
SELECT user_id
FROM tmp_ods_newly_account
WHERE appid = 1015
OR channel ~ '996box'
OR channel IN (
SELECT value AS channel
FROM public.dws_app_props
WHERE appid = 1015
AND prop = 2
)
GROUP BY user_id
)
-- 筛选出有盒子记录以及玩过传奇游戏的玩家
,box_users_with_legend AS
(
SELECT acc.user_id
FROM tmp_ods_newly_account acc
WHERE
EXISTS(
SELECT 1
FROM legend_apps app
WHERE acc.appid = app.appid
)
AND
EXISTS(
SELECT 1
FROM box_users box
WHERE box.user_id = acc.user_id
)
)
,reg_account AS
(
-- 普通用户的传奇记录
SELECT acc.gmid
,acc.appid
,acc.channel
,acc.user_id
,acc.device_type
,acc.event_time
,acc.ds
,'非盒子用户' AS user_flag --表示没有玩过盒子的普通传奇用户
,'0' AS sub_channel
FROM tmp_ods_newly_account acc
WHERE
EXISTS(
SELECT 1
FROM legend_apps app
WHERE app.appid = acc.appid
)
AND NOT
EXISTS(
SELECT 1
FROM box_users box
WHERE box.user_id = acc.user_id
)
UNION ALL -- 盒子用户玩过传奇的全量记录
SELECT acc.gmid
,acc.appid
,CASE WHEN bxchl.channel_desc IS NOT NULL THEN bxchl.channel_desc
ELSE acc.channel
END AS channel
,acc.user_id
,acc.device_type
,acc.event_time
,acc.ds
,'盒子用户' AS user_flag ---表示玩过盒子的用户
,bxchl.channel_desc AS sub_channel
FROM tmp_ods_newly_account acc
LEFT JOIN (
SELECT appid
,value AS channel
,ext AS channel_desc
FROM public.dws_app_props
WHERE appid = 1015
AND prop = 2 -- and length(ext)>0
) bxchl
ON acc.appid = bxchl.appid
AND acc.channel = bxchl.channel
WHERE
EXISTS(
SELECT 1
FROM box_users_with_legend b
WHERE b.user_id = acc.user_id
)
)
INSERT INTO
datasci.ads_996eco_index_box_m (index_type,data_month,is_box,reg_count)
SELECT 'reg' index_type
,'${month}' AS data_month
,CASE WHEN user_flag = '非盒子用户' THEN '非盒子注册用户'
WHEN user_flag = '盒子用户'
AND (appid = 1015
OR channel ~ '996box'
OR sub_channel IS NOT NULL) THEN '盒子注册用户'
ELSE '非盒子注册用户'
END AS is_box
,uniq(mi.user_id) AS reg_count
FROM reg_account acc
INNER JOIN (
SELECT user_id
,MIN(event_time) AS event_time_min
FROM reg_account
GROUP BY user_id
) mi ---从玩家的众多游戏记录中选取最早的一条
ON acc.user_id = mi.user_id
AND acc.event_time = mi.event_time_min
GROUP BY 1
,2
,3
;

141
996eco/ads_996eco_index_ltv_d.sql Normal file
View File

@ -0,0 +1,141 @@
--bizdate 20250431 bizmonth 20250401 bizmonth
CREATE TABLE datasci.ads_996eco_index_ltv_d (
index_type text,
data_day text,
is_box text,
acc_count bigint,
ltv0 bigint,
ltv1 bigint,
ltv2 bigint,
ltv3 bigint,
ltv4 bigint,
ltv5 bigint,
ltv6 bigint,
ltv7 bigint,
ltv8 bigint,
ltv9 bigint,
ltv10 bigint,
ltv11 bigint,
ltv12 bigint,
ltv13 bigint,
ltv14 bigint,
ltv15 bigint,
ltv16 bigint,
ltv17 bigint,
ltv18 bigint,
ltv19 bigint,
ltv20 bigint,
ltv21 bigint,
ltv22 bigint,
ltv23 bigint,
ltv24 bigint,
ltv25 bigint,
ltv26 bigint,
ltv27 bigint,
ltv28 bigint,
ltv29 bigint,
ltv30 bigint,
ltv31 bigint,
ltv45 bigint,
ltv60 bigint,
ltv90 bigint,
ltv120 bigint
);
DELETE FROM datasci.ads_996eco_index_ltv_d WHERE 1=1;
--------------------
with retention_new_acc as
(
select
t1.appid,t1.app_name,t1.channel,t1.event_time,t1.user_id,t1.ds::date as new_acc_dt,coalesce(t2.user_flag,'非盒子用户') as user_flag
from
(
select
account,appid,app_name,channel,event_time,user_id,ds,row_number() over(partition by user_id order by event_time asc) as rn
from
(
select
appid,gm.name as app_name,account,name_abbr,channel,event_time,user_id,ds
from public.ods_newly_account acc
inner join
(
select id,name,bind_game_id,a.account,b.name_abbr
from public.gm_apply a
left join public.dim_gm_info b on a.account=b.account
where bind_game_type=1
) gm on acc.appid=gm.id
) t
) t1
left join datasci.dws_plt_newly_account_d t2 on t1.user_id=t2.user_id
where rn=1
and t1.ds between '${hisdate}' and '${bizdate}'
--and user_id='1419067566'
),
retention_active_detail as
(
select
ds::date as dt,user_id
from public.ods_active_account t1
inner join
(
select id,name,bind_game_id
from public.gm_apply
where bind_game_type=1
) t2 on t1.appid=t2.id
where t1.ds>='${hisdate}' and t1.ds<=to_char(dateadd('${bizdate}'::date,31,'dd'),'yyyymmdd')
group by
ds::date,user_id
),
retention_rd as
(
select
user_flag,appid,app_name,channel,event_time,t1.user_id,new_acc_dt,t2.dt as act_dt,t2.dt-t1.new_acc_dt as rd
from retention_new_acc t1
left join retention_active_detail t2 on t1.user_id=t2.user_id
--left join 加玩法版本啥的
where t2.dt-t1.new_acc_dt in (0,1,7,14,30,60,90,180)
--t1.user_id='1419067566'
)
--渠道留存
SELECT
'is_box_ltv' index_type,
t1.new_acc_dt data_day,
t1.user_flag is_box,
t1.new_user_num acc_count,
t2.ret_1 ltv1,
ret_7 ltv7,
ret_14 ltv14,
ret_30 ltv30,
ret_60 ltv60,
ret_90 ltv90,
ret_180 ltv180
FROM
(
select
user_flag ,new_acc_dt,uniq(user_id) as new_user_num
from retention_rd
where rd=0
group by
user_flag,new_acc_dt
) t1
left join
(
select
user_flag,new_acc_dt,
uniq(case when rd=1 then user_id else null end) as ret_1,
uniq(case when rd=7 then user_id else null end) as ret_7,
uniq(case when rd=14 then user_id else null end) as ret_14,
uniq(case when rd=30 then user_id else null end) as ret_30,
uniq(case when rd=60 then user_id else null end) as ret_60,
uniq(case when rd=90 then user_id else null end) as ret_90,
uniq(case when rd=180 then user_id else null end) as ret_180
from retention_rd
where rd>0
group by
user_flag,new_acc_dt
) t2 on t1.new_acc_dt=t2.new_acc_dt and t1.user_flag=t2.user_flag
;

1518
996eco/ads_996eco_index_ltv_m.sql Normal file
View File

File diff suppressed because it is too large Load Diff