377 lines
18 KiB
MySQL
377 lines
18 KiB
MySQL
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DELETE FROM datasci.ads_996eco_index_ltv_m WHERE index_type='coop_ltv';
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-- coop_ltv
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-------------------- pending
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-- 可以优化
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with retention_new_acc as
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(
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select
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appid,app_name,
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case when channel~'盒子' or channel~'996box' then '盒子'
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when account in ('wanxin996','qqq492864156','yueyou996') then '玩心'
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when account in ('13234701199', 'xiongDiwan', 'xiongdi996', '996xiongdi', 'cly225522') then '春秋玩'
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when account in ('tuantuan6400','whtuantuan','whzhangyou','whzhangyou1') then '安峰'
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when account in ('Jinri', 'zhangqian996') THEN '掌玩'
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when account='zlkj996' then '智灵'
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when account='ssyy1' then '盈优'
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when account in ('ky6709') then '恺英'
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when account in ('hzxs0375') then '勋双'
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when account in ('nb1290733693','9377yyeb','9377syybyy') then '9377'
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when account in ('tanwangm', 'tanwan996', 'tw996hz99', 'tw996hz66', 'tanlang996', '15868405282', 'tanwanjx') then '贪玩'
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when account in ('longxiang','zhanxingbo','18659080001') then '龙翔'
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when account in ('13216396033','Zwzb2024','YP2024') then '玉盘'
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when account in ('chongqu001','18968060998') and app_name ~ '【宠趣.*】|【87.*】' then '宠趣'
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when account in ('youyi888','youyi999') and app_name ~ '【YY.*】|【游奕.*】' then '游奕'
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when account in ('jinrui','huiqi996','996mailiang','huiqi2996') then '慧跃'
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when app_name ~ '【.*?联运' then REGEXP_REPLACE(app_name, '.*【(.*?)联运.*', '\1')
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when app_name !~ '【.*?联运' and app_name ~ '.*【(.*?)】.*' then REGEXP_REPLACE(app_name, '.*【(.*?)】.*', '\1')
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else '其他' end as co_oper_partner,
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case when channel~'盒子' or channel~'996box' then '盒子'
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when channel~'ai6' then 'ai6'
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when channel~'玩心' then '玩心'
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when channel~'应用宝' then '应用宝'
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when channel~'纸片' then '纸片'
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when channel~'团团' then '团团'
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when channel~'335玩' then '335玩'
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when channel~'朋克' then '朋克'
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when channel~'安徽追游' then '安徽追游'
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when channel~'冰火' then '冰火'
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when channel~'心乐' then '心乐'
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when channel ~*'华为|vivo|oppo|魅族|努比亚|联想|酷派|硬核联盟' then '硬核联盟'
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when channel~'9377' then '9377'
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when channel~'智灵' then '智灵'
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when channel~'掌游' then '掌游'
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when channel~'上士' then '上士'
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when channel~'攒趣' then '攒趣'
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when channel~'掌玩' then '掌玩'
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when channel~'贪玩' then '贪玩'
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when channel~'wx'or channel~'WX'or channel~'微信' then '微信'
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when channel~'公众号' then '公众号'
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when channel~'qq' or channel~'QQ' then 'QQ'
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--when channel~'quick' then 'quick'
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when channel~'七牛' then '七牛'
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when channel~'霸气' then '霸气'
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when channel~'xy' or channel~'XY' then 'XY'
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when channel~'芝麻互娱' then '芝麻互娱'
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when channel~'龙翔' then '龙翔'
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when channel~'布咕' then '布咕'
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when channel~'小柠互娱' then '小柠互娱'
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when channel~'春秋玩' then '春秋玩'
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when channel~'欢喜时代' then '欢喜时代'
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when channel~'上游' then '上游'
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when channel~'倾程' then '倾程'
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when channel~'绿洲' then '绿洲'
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when channel~'雷电' then '雷电'
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when channel~'点点' then '点点'
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when channel~'小七' then '小七'
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when channel~'瓜玩' then '瓜玩'
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when channel~'艺云' then '艺云'
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when channel~'冠游' then '冠游'
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when channel~'玄藏' then '玄藏'
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when channel~'羽龙' then '羽龙'
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when channel~'星云' then '星云'
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when channel~'爱尚游' then '爱尚游'
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when channel~'昊玩' then '昊玩'
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when channel~'8酷' then '8酷'
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when channel~'迅玩' then '迅玩'
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when channel~'星游' then '星游'
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when channel~'小米' then '小米'
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when channel~'趣城' then '趣城'
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when channel~'诺游' then '诺游'
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when channel~'洛谷' then '洛谷'
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when channel~'司墨' then '司墨'
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when channel~'脚印' then '脚印'
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when channel~'神游' then '神游'
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when channel~'拓乐' then '拓乐'
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when channel~'360' then '360'
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when channel~'日昇' then '日昇'
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when channel~'触点' then '触点'
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when channel~'冠游' then '冠游'
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when channel~'巴兔' then '巴兔'
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when channel~'天纵' then '天纵'
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when channel~'早游戏' then '早游戏'
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when channel~'爱趣' then '爱趣'
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when channel~'星楠祥' then '星楠祥'
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when channel~'贪游' then '贪游'
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when channel~'君游' then '君游'
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when channel~'996直播间' then '996直播间'
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when channel~'mumu' then 'mumu'
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when channel~'吉祥' then '吉祥直播间'
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when channel~'溪谷' then '溪谷'
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when channel~'优谷' then '优谷'
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when channel~'闪趣' then '闪趣'
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when channel~'8酷' then '8酷'
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when channel~'抖音' then '抖音'
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when channel~'斗鱼' then '斗鱼'
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when channel~'虎牙' then '虎牙'
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when channel~'巨量' then '巨量'
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when channel~'快手' then '快手'
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when channel~'爱奇艺' then '爱奇艺'
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when channel~'007' then '007'
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when channel~'圣宏' then '圣宏'
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when channel~'顺火' then '顺火'
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when channel~'飞火' then '飞火'
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when channel~'乐岛' then '乐岛'
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when channel~'传柒' then '传柒'
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when channel~'星际' then '星际'
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when channel~'玖趣' then '玖趣'
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when channel~*'ku25' then 'ku25'
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when channel~'8090' then '8090'
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when channel~*'appstore' then 'AppStore'
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when channel~'欢娱' then '欢娱'
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when channel~'逐梦' then '逐梦'
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when channel~'兴动' then '兴动'
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when channel~'3733' then '3733'
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when channel~'第一游戏' then '第一游戏'
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when channel~'公会' then '公会'
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when channel~'欢娱' then '欢娱'
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when channel~'335玩' then '335玩'
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when channel~*'4yx' then '4yx'
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when channel~'37' then '37'
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when channel~'开心' then '开心'
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when channel~*'ios' or channel~'苹果' then 'ios苹果端具体不详'
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when channel~'触点' then '触点'
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when channel~'游码' then '游码'
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when channel~*'45yx' then '45yx'
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when channel~'巨量' then '巨量'
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when channel~'小铃铛' then '小铃铛'
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when channel~'2345' then '2345'
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when channel~'梨子' then '梨子'
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when channel~'麦游' then '麦游'
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when channel~'群英' then '群英'
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when channel~'阅文' then '阅文'
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when channel~*'kopo' then 'kopo'
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when channel~'创启' then '创启'
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when channel~'4366' then '4366'
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when channel~'大楚' then '大楚'
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when channel~'巅峰' then '巅峰'
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when channel~'277' then '277'
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when channel~'112233' then '112233'
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when channel~'714' then '714'
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when channel~'4399' then '4399'
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when channel~'追忆' then '追忆'
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when channel~*'yy' then 'yy'
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when channel~'588' then '588'
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when channel~'八门' then '八门'
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when channel~*'pdd' then 'pdd'
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when channel~'9917' then '9917'
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when channel~'51517' then '51517'
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when channel~*'4yx' then '4yx'
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when channel~'好汉' then '好汉'
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when channel~'51' then '51'
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when channel~'葫芦侠' then '葫芦侠'
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when channel~'虫虫' then '虫虫'
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when channel~'跃游' then '跃游'
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when channel~'天天' then '天天'
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when channel~'66' then '66'
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when channel~'嘉禾' then '嘉禾'
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when channel~'爱游' then '爱游'
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when channel~'乐疯玩' then '乐疯玩'
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when channel~'游戏饭' then '游戏饭'
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when channel~'百度' then '百度'
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when channel~'UC' then 'UC'
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when channel~'网易' then '网易'
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when channel~'启示科创' then '启示科创'
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when channel~'抖音' then '抖音'
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when channel~'搜狗' then '搜狗'
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when channel~'移端' then '移端'
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when channel~'千易' then '千易'
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when channel~'应用市场' then '应用市场'
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when channel~'360' then '360'
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when channel~'07073' then '07073'
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when channel~'巨鳄' then '巨鳄'
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when channel~'星光斗聚' then '星光斗聚'
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when channel~'广点通' then '广点通'
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when channel~'热云' then '热云'
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when channel~'云刺' then '云刺'
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when channel~'财泰' then '财泰'
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when channel~'沈阳阅览' then '沈阳阅览'
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when channel~'新义' then '新义'
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when channel~'钰玺公众号' then '钰玺公众号'
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when channel~'蜀游' then '蜀游'
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when channel~'月象' then '月象'
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when channel~'云境' then '云境'
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when channel~'小米' then '小米'
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when channel~*'sigmob' then 'Sigmob'
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when channel~'睿初' then '睿初'
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when channel~'豌豆荚' then '豌豆荚'
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when channel~'橙益' then '橙益'
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when channel~'汉鸣' then '汉鸣'
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when channel~'因特云' then '因特云'
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when channel~'奕浪' then '奕浪'
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when channel~'鸿扬' then '鸿扬'
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when channel~'新宸睿' then '新宸睿'
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when channel~'翊宸' then '翊宸'
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when channel~'巨麦' then '巨麦'
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when channel~'2345' then '2345'
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when channel~'烈火封神网页' then '烈火封神网页'
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when channel~'北星' then '北星'
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when channel~'承宇齐光' then '承宇齐光'
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when channel~'微信' then '微信'
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when channel~'拾元立方' then '拾元立方'
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when channel~'头条' then '头条'
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when channel~'洛阳兰奇' then '洛阳兰奇'
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when channel~'金领' then '金领'
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when channel~'云游怀旧服' then '云游怀旧服'
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when channel~'自投' then '自投'
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when channel~'陕西米效' then '陕西米效'
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when channel~'芈兔兔' then '芈兔兔'
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when channel~'辣条山海传' then '辣条山海传'
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when channel~'钢蹦罗刹海超神器' then '钢蹦罗刹海超神器'
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when channel~'猫猫上古火龙' then '猫猫上古火龙'
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when channel~'苍云铭文沉默' then '苍云铭文沉默'
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when channel~'蓝奏' then '蓝奏'
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when channel~'三星' then '三星'
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when channel~'上海堡英' then '上海堡英'
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when channel~'短信' then '短信'
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when channel~'朋友圈' then '微信'
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when channel~'996争霸赛' then '996争霸赛'
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when channel~'华联' then '华联'
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when channel~'必应' then '必应'
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when channel~'野草' then '野草'
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when channel~'微博' then '微博'
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when channel~'依目' then '依目'
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when channel~'腾讯' then '腾讯'
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when channel~'去玩诸神沉默' then '去玩诸神沉默'
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when channel~'骏风古龙沉默' then '骏风古龙沉默'
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when channel~'去玩影月沉默' then '去玩影月沉默'
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when channel~'丰巢' then '丰巢'
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when channel~'云想冰雪' then '云想冰雪'
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when channel~'龙云至尊无限刀' then '龙云至尊无限刀'
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when channel~'蔚隆私域' then '蔚隆私域'
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when channel~'云游小极品' then '云游小极品'
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when channel~'珈蓝沉默' then '珈蓝沉默'
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when channel~'灵霜传奇' then '灵霜传奇'
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when channel~*'pp助手' then 'pp助手'
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when channel~'西瓜沉默超超超变' then '西瓜沉默超超超变'
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when channel~'白马火龙' then '白马火龙'
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when channel~'好看' then '好看'
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when channel~'戎马传奇' then '戎马传奇'
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when channel~'烛龙相逢沉默' then '烛龙相逢沉默'
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when channel~'99交易行' then '99交易行'
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when channel~'洪量' then '洪量'
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when channel~'小说定制包' then '小说定制包'
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when channel~'传奇手游' then '传奇手游'
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when channel~'九天传奇' then '九天传奇'
|
||
|
|
when channel~'猛虎传奇3' then '猛虎传奇3'
|
||
|
|
when channel~'巨灵传奇3' then '巨灵传奇3'
|
||
|
|
when channel~'惊天传奇4' then '惊天传奇4'
|
||
|
|
when channel~'墨府传奇4' then '墨府传奇4'
|
||
|
|
when channel~'盛游火龙' then '盛游火龙'
|
||
|
|
when channel~'中天传奇181' then '中天传奇181'
|
||
|
|
when channel~'中天龙脉大陆' then '中天龙脉大陆'
|
||
|
|
when channel~'潜龙传奇' then '潜龙传奇'
|
||
|
|
when channel~'飞轩火龙' then '飞轩火龙'
|
||
|
|
when channel~'净土沉默复古版' then '净土沉默复古版'
|
||
|
|
when channel~'锋战传奇' then '锋战传奇'
|
||
|
|
when channel~'归龙火龙' then '归龙火龙'
|
||
|
|
when channel~'大楚传奇' then '大楚传奇'
|
||
|
|
when channel~'春秋传奇' then '春秋传奇'
|
||
|
|
when channel~'意意180轻变' then '意意180轻变'
|
||
|
|
when channel~'巨灵传奇4怀旧版' then '巨灵传奇4怀旧版'
|
||
|
|
when channel~'青花传奇' then '青花传奇'
|
||
|
|
when channel~'流失用户回归包' then '流失用户回归包'
|
||
|
|
when channel~'昆山创游' then '昆山创游'
|
||
|
|
when channel~*'ubx' then 'UBX'
|
||
|
|
when channel~'木之无尽沉默' then '木之无尽沉默'
|
||
|
|
when channel~'品动灯火' then '品动灯火'
|
||
|
|
when channel~'宗师传奇' then '宗师传奇'
|
||
|
|
when channel~'小说排名公示' then '小说排名公示'
|
||
|
|
when channel~'北京雨悦美通' then '北京雨悦美通'
|
||
|
|
when channel~*'kook' then 'kook'
|
||
|
|
when channel~'尚聚专属无限刀' then '尚聚专属无限刀'
|
||
|
|
when channel~'优酷' then '优酷'
|
||
|
|
else '其他' end as channel,
|
||
|
|
event_time,user_id,ds::date as new_acc_dt
|
||
|
|
from
|
||
|
|
(
|
||
|
|
select
|
||
|
|
account,appid,app_name,channel,event_time,user_id,ds,row_number() over(partition by user_id order by event_time asc) as rn
|
||
|
|
from
|
||
|
|
(
|
||
|
|
select
|
||
|
|
appid,gm.name as app_name,account,name_abbr,channel,event_time,user_id,ds
|
||
|
|
from public.ods_newly_account acc
|
||
|
|
inner join
|
||
|
|
(
|
||
|
|
select id,name,bind_game_id,a.account,b.name_abbr
|
||
|
|
from public.gm_apply a
|
||
|
|
left join public.dim_gm_info b on a.account=b.account
|
||
|
|
where bind_game_type=1
|
||
|
|
) gm on acc.appid=gm.id
|
||
|
|
where acc.ds BETWEEN '${startdate}' AND '${bizdate}'
|
||
|
|
) t
|
||
|
|
) t1
|
||
|
|
where rn=1
|
||
|
|
--and user_id='1419067566'
|
||
|
|
),
|
||
|
|
retention_active_detail as
|
||
|
|
(
|
||
|
|
select
|
||
|
|
ds::date as dt,user_id
|
||
|
|
from public.ods_active_account t1
|
||
|
|
inner join
|
||
|
|
(
|
||
|
|
select id,name,bind_game_id
|
||
|
|
from public.gm_apply
|
||
|
|
where bind_game_type=1
|
||
|
|
) t2 on t1.appid=t2.id
|
||
|
|
where t1.ds BETWEEN '${startdate}' AND '${months-1}'
|
||
|
|
group by
|
||
|
|
ds::date,user_id
|
||
|
|
),
|
||
|
|
retention_rd as
|
||
|
|
(
|
||
|
|
select
|
||
|
|
appid,app_name,co_oper_partner,channel,event_time,t1.user_id,new_acc_dt,t2.dt as act_dt,t2.dt-t1.new_acc_dt as rd
|
||
|
|
from retention_new_acc t1
|
||
|
|
left join retention_active_detail t2 on t1.user_id=t2.user_id
|
||
|
|
--left join 加玩法版本啥的
|
||
|
|
where t2.dt-t1.new_acc_dt in (0,1,7,14,30,60,90,180)
|
||
|
|
--t1.user_id='1419067566'
|
||
|
|
)
|
||
|
|
----联运商留存
|
||
|
|
INSERT INTO
|
||
|
|
datasci.ads_996eco_index_ltv_m (index_type,data_month,coop,acc_count,ltv1,ltv7,ltv14,ltv30,ltv60,ltv90,ltv180)
|
||
|
|
|
||
|
|
select
|
||
|
|
'coop_ltv' index_type,
|
||
|
|
TO_CHAR(t1.new_acc_mon, 'YYYY-MM') data_month,
|
||
|
|
t1.co_oper_partner coop,
|
||
|
|
t1.new_user_num acc_count,
|
||
|
|
t2.ret_1 ltv1,
|
||
|
|
ret_7 ltv7,
|
||
|
|
ret_14 ltv14,
|
||
|
|
ret_30 ltv30,
|
||
|
|
ret_60 ltv60,
|
||
|
|
ret_90 ltv90,
|
||
|
|
ret_180 ltv180
|
||
|
|
from
|
||
|
|
(
|
||
|
|
select
|
||
|
|
co_oper_partner,date_trunc('month',new_acc_dt)::date as new_acc_mon,uniq(user_id) as new_user_num
|
||
|
|
from retention_rd
|
||
|
|
where rd=0
|
||
|
|
group by
|
||
|
|
co_oper_partner,date_trunc('month',new_acc_dt)::date
|
||
|
|
) t1
|
||
|
|
left join
|
||
|
|
(
|
||
|
|
select
|
||
|
|
co_oper_partner,
|
||
|
|
date_trunc('month',new_acc_dt)::date as new_acc_mon,
|
||
|
|
uniq(case when rd=1 then user_id else null end) as ret_1,
|
||
|
|
uniq(case when rd=7 then user_id else null end) as ret_7,
|
||
|
|
uniq(case when rd=14 then user_id else null end) as ret_14,
|
||
|
|
uniq(case when rd=30 then user_id else null end) as ret_30,
|
||
|
|
uniq(case when rd=60 then user_id else null end) as ret_60,
|
||
|
|
uniq(case when rd=90 then user_id else null end) as ret_90,
|
||
|
|
uniq(case when rd=180 then user_id else null end) as ret_180
|
||
|
|
from retention_rd
|
||
|
|
where rd>0
|
||
|
|
group by
|
||
|
|
co_oper_partner,date_trunc('month',new_acc_dt)::date
|
||
|
|
) t2 on t1.new_acc_mon=t2.new_acc_mon and t1.co_oper_partner=t2.co_oper_partner
|
||
|
|
;
|