data_job/sql/ads/order_retention.sql
2025-03-05 17:38:20 +08:00

54 lines
3.1 KiB
SQL

-- 处理逻辑说明
-- 1.用到了first_user 和 lately_order_user 这两个表来计算ltv
-- first_user是用户首次登陆时间
-- lately_user是用户最后一次登陆时间
-- 2.用户首次登陆去关联用户最后一次登陆时间他们的时间差就是用户的流失时间
INSERT INTO ads.order_retention ( relation_id,prodid,ds,num,ltv1,ltv2,ltv3,ltv4,ltv5,ltv6,ltv7,ltv14,ltv30,ltv60,ltv90,ltv150,ltv300)
select
t1.relation_id
,t1.prodid
,t1.ds
,count(distinct t1.user_id) AS num
,SUM(CASE WHEN t2.ds_date-t1.ds_date = 1 then 1 ELSE 0 END) AS ltv1
,SUM(CASE WHEN t2.ds_date-t1.ds_date = 2 then 1 ELSE 0 END) AS ltv2
,SUM(CASE WHEN t2.ds_date-t1.ds_date = 3 then 1 ELSE 0 END) AS ltv3
,SUM(CASE WHEN t2.ds_date-t1.ds_date = 4 then 1 ELSE 0 END) AS ltv4
,SUM(CASE WHEN t2.ds_date-t1.ds_date = 5 then 1 ELSE 0 END) AS ltv5
,SUM(CASE WHEN t2.ds_date-t1.ds_date = 6 then 1 ELSE 0 END) AS ltv6
,SUM(CASE WHEN t2.ds_date-t1.ds_date = 7 then 1 ELSE 0 END) AS ltv7
,SUM(CASE WHEN t2.ds_date-t1.ds_date = 14 then 1 ELSE 0 END) AS ltv14
,SUM(CASE WHEN t2.ds_date-t1.ds_date = 30 then 1 ELSE 0 END) AS ltv30
,SUM(CASE WHEN t2.ds_date-t1.ds_date = 60 then 1 ELSE 0 END) AS ltv60
,SUM(CASE WHEN t2.ds_date-t1.ds_date = 90 then 1 ELSE 0 END) AS ltv90
,SUM(CASE WHEN t2.ds_date-t1.ds_date = 150 then 1 ELSE 0 END) AS ltv150
,SUM(CASE WHEN t2.ds_date-t1.ds_date = 300 then 1 ELSE 0 END) AS ltv300
from
"dwd"."order_user_df" t1
left join
dwd.active_df t2
on t1.relation_id=t2.relation_id
and t1.user_id=t2.user_id
and t2.ds='${bizdate}'
AND t2.ds_date-t1.ds_date IN (1,2,3,4,5,6,7,14,30,60,90,150,300)
where t1.ds>='${300_days_later}' and t1.ds<='${bizdate}'
group by t1.relation_id
,t1.prodid
,t1.ds
ON CONFLICT (relation_id,prodid,ds) DO UPDATE SET
num = CASE WHEN EXCLUDED.num <> 0 THEN EXCLUDED.num ELSE ads.order_retention.num END,
ltv1 = CASE WHEN EXCLUDED.ltv1 <> 0 THEN EXCLUDED.ltv1 ELSE ads.order_retention.ltv1 END,
ltv2 = CASE WHEN EXCLUDED.ltv2 <> 0 THEN EXCLUDED.ltv2 ELSE ads.order_retention.ltv2 END,
ltv3 = CASE WHEN EXCLUDED.ltv3 <> 0 THEN EXCLUDED.ltv3 ELSE ads.order_retention.ltv3 END,
ltv4 = CASE WHEN EXCLUDED.ltv4 <> 0 THEN EXCLUDED.ltv4 ELSE ads.order_retention.ltv4 END,
ltv5 = CASE WHEN EXCLUDED.ltv5 <> 0 THEN EXCLUDED.ltv5 ELSE ads.order_retention.ltv5 END,
ltv6 = CASE WHEN EXCLUDED.ltv6 <> 0 THEN EXCLUDED.ltv6 ELSE ads.order_retention.ltv6 END,
ltv7 = CASE WHEN EXCLUDED.ltv7 <> 0 THEN EXCLUDED.ltv7 ELSE ads.order_retention.ltv7 END,
ltv14 = CASE WHEN EXCLUDED.ltv14 <> 0 THEN EXCLUDED.ltv14 ELSE ads.order_retention.ltv14 END,
ltv30 = CASE WHEN EXCLUDED.ltv30 <> 0 THEN EXCLUDED.ltv30 ELSE ads.order_retention.ltv30 END,
ltv60 = CASE WHEN EXCLUDED.ltv60 <> 0 THEN EXCLUDED.ltv60 ELSE ads.order_retention.ltv60 END,
ltv90 = CASE WHEN EXCLUDED.ltv90 <> 0 THEN EXCLUDED.ltv90 ELSE ads.order_retention.ltv90 END,
ltv150 = CASE WHEN EXCLUDED.ltv150 <> 0 THEN EXCLUDED.ltv150 ELSE ads.order_retention.ltv150 END,
ltv300 = CASE WHEN EXCLUDED.ltv300 <> 0 THEN EXCLUDED.ltv300 ELSE ads.order_retention.ltv300 END
;